Conduct Interviews To Create Boring Industry Content.
Content creation for a non-interesting industries can be an incredibly tough task. Now there are three main problems that a content marketer will face when generating new pieces of content for a company’s blog or the company’s website. These three common problems are:
Content Problem#1: How to generate topic ideas for Boring Industry on a regular basis.
Content Problem#2: Where to look for content inspiration.
Content Problem#3: How to turn ‘boring content’ to something that is ‘interesting’ and ‘Shareable’.
Solution to Problem #1: Let’s take an example of a LED board sign maker catering to say a local region of Auckland, New Zealand. Managing the company’s blog can be a difficult one. The initial topic that go in the blog are easy to decide. But after the first 20 blog posts blog managers will tend to run out of topic ideas. Here is what you can do when such a situation happens:
- Think of topic ideas based on your business processes. Processes include manufacturing processes, marketing, distribution, the HR team and the engineering teams etc. Create individual articles for each of the processes and discuss what innovations you the processes are bringing to the market.
- Create a list of guides. For example: A guide on DIY LED project for Christmas. A guide to making solar powered LED boards for rural areas.
- Put up company whitepapers. Whitepaper are a authoritative source of information. They present a good opportunity for a company to showcase domain knowledge and industry expertise. For example, a white paper on new LED technologies can be a good whitepaper topic to post on your blog or directly onto a company’s homepage.
- Conduct telephonic interviews, conference calls and webinars with market leaders, consultants and industry experts. Upload the interview and conference calls onto the website blog. Be sure to add an interview transcript in the page. Search engines prefer text version of an audio and rank them better compared to an audio interview. The audio interviews can be converted to text with the help of an interview transcription service.
Solution to Problem #2: Where to look for content inspiration?
- Pinterest: Pinterest is an excellent way to generate lots of topic ideas. Search for ideas and projects that are of parallel interest of yours. For example, an LED board maker can find lots of homemade DIY projects. The company can get in touch with the makers of the projects and showcase them on their blogs. Or, one can review the projects on the blog.
- Etsy: Etsy is an online market place which focuses on selling handmade and vintage items. Many of the items being sold on Etsy are made by artists from their homes. Even if your business is from a niche industry there is a high chance you will still find some product inspiration there. You can also endorse a product if you like or offer a seller to list their product on your site or become a wholesaler.
- Social Media: Twitter and Facebook. Find out what content from your industry niche is going viral on social media. Review the piece of content that is going viral and present the reviews as citations in an eBook guide.
- Local Newspapers and Industry Magazines are another good source for topic generation.
Solution to Problem #3: How to turn boring content into something that is shareable and exciting?
Well this the ultimate goal of any digital content marketer. The best strategy is to use a mixture of ‘Smart Content’ and Interactive media. Some of these are:
- Use lots of Infographics: Infographics have a level of appeal that which catches users attentions very easily. Plus these are highly shareable and likeable. Visitors usually like visual graphics in the form of images or video as a mode of presentation. Reading is the last option when it comes to interest. Hence infographics can play an excellent role in making a content piece go viral, shareable and likeable.
- Use VLogs: VLog or Video logs are a short videos. You can create a series of VLog on a particular niche topic. These can them be uploaded onto a blog or the official YouTube Channel.
- Switch to ‘Smart Content’: Smart Content is content which adapts to the visitors action on a web page. Here is an example of ‘Smart Content’: A website which uses Smart Content will use adaptive fonts and colors. So let’s say a prospect visits the website for the first time then the adaptive content will show relatively smaller fonts on the first few pages. When the visitor visits the website for the second time then the fonts sizes automatically increases to direct their attention to Buy Order pages. Similarly the text can be made adaptive. The Call To Actions (CTAs) can become more persuasive as the visitor drills deeper into the website.
Important SEO Tip: Remember to always transcribe these Video Logs and attach the audio transcript onto the page of concern.
Why transcribe a Keynote Speech? – https://alltranscript.wordpress.com/2015/03/20/why-you-need-to-transcribe-a-keynote/
AllTranscript.com on Pinterest – http://www.pinterest.com/alltranscript